Russell Diez Canseco Vital Farms, Inc. (VITL) insider trading activity

Russell Diez Canseco is PRESIDENT AND CEO of Vital Farms, Inc.. Currently has a direct ownership of 696,360 shares of VITL, which is worth approximately $20.7 Million. The most recent transaction as insider was on Mar 13, 2025, when has been sold 4,798 shares (Common Stock) at a price of $29.32 per share, resulting in proceeds of $140,677. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 696K

5.46% 3M change

122.35% 12M change

Total Value Held $20.7 Million

Russell Diez-Canseco Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Mar 13 2025	SELL Payment of exercise price or tax liability	$140,677 $29.32 p/Share	4,798 Reduced 0.68%	696,360 Common Stock
Mar 12 2025	SELL Open market or private sale	$1,438,746 $31.71 p/Share	45,372 Reduced 6.08%	701,158 Common Stock
Mar 12 2025	BUY Exercise of conversion of derivative security	$279,825 $5.33 p/Share	52,500 Added 6.57%	746,530 Common Stock
Mar 11 2025	SELL Payment of exercise price or tax liability	$394,936 $31.6 p/Share	12,498 Reduced 1.77%	694,030 Common Stock
Mar 10 2025	SELL Payment of exercise price or tax liability	$104,995 $32.04 p/Share	3,277 Reduced 0.46%	706,528 Common Stock
Mar 03 2025	BUY Grant, award, or other acquisition	-	34,073 Added 4.58%	709,805 Common Stock
Feb 12 2025	SELL Open market or private sale	$1,586,091 $35.27 p/Share	44,970 Reduced 6.24%	675,732 Common Stock
Feb 12 2025	BUY Exercise of conversion of derivative security	$279,825 $5.33 p/Share	52,500 Added 6.79%	720,702 Common Stock
Jan 13 2025	SELL Open market or private sale	$1,873,037 $41.97 p/Share	44,628 Reduced 6.26%	668,202 Common Stock
Jan 13 2025	BUY Exercise of conversion of derivative security	$279,825 $5.33 p/Share	52,500 Added 6.86%	712,830 Common Stock
Dec 13 2024	SELL Open market or private sale	$3,172,128 $37.52 p/Share	84,545 Reduced 11.35%	660,330 Common Stock
Dec 13 2024	BUY Exercise of conversion of derivative security	$589,851 $4.5 p/Share	131,078 Added 14.96%	744,875 Common Stock
Dec 12 2024	SELL Open market or private sale	$1,707,267 $38.17 p/Share	44,728 Reduced 6.79%	613,797 Common Stock
Dec 12 2024	BUY Exercise of conversion of derivative security	$279,825 $5.33 p/Share	52,500 Added 7.38%	658,525 Common Stock
Nov 19 2024	SELL Open market or private sale	$150,000 $30.0 p/Share	5,000 Reduced 0.82%	606,025 Common Stock
Nov 19 2024	BUY Exercise of conversion of derivative security	$26,650 $5.33 p/Share	5,000 Added 0.81%	611,025 Common Stock
Nov 15 2024	BUY Grant, award, or other acquisition	$7,794 $23.91 p/Share	326 Added 0.05%	606,025 Common Stock
Nov 12 2024	SELL Open market or private sale	$1,185,354 $29.16 p/Share	40,650 Reduced 6.29%	605,699 Common Stock
Nov 12 2024	BUY Exercise of conversion of derivative security	$253,175 $5.33 p/Share	47,500 Added 6.85%	646,349 Common Stock
Nov 05 2024	BUY Exercise of in-the-money or at-the-money derivatives securities	$199,875 $3.25 p/Share	61,500 Added 9.31%	598,849 Common Stock
Oct 14 2024	SELL Open market or private sale	$1,789,245 $40.07 p/Share	44,653 Reduced 7.67%	537,349 Common Stock
Oct 14 2024	BUY Exercise of conversion of derivative security	$279,825 $5.33 p/Share	52,500 Added 8.27%	582,002 Common Stock
Sep 12 2024	SELL Open market or private sale	$1,392,872 $30.68 p/Share	45,400 Reduced 7.9%	529,502 Common Stock
Sep 12 2024	BUY Exercise of conversion of derivative security	$279,825 $5.33 p/Share	52,500 Added 8.37%	574,902 Common Stock
Sep 11 2024	SELL Open market or private sale	$3,118,000 $31.18 p/Share	100,000 Reduced 16.07%	522,402 Common Stock

Russell Diez Canseco

PRESIDENT AND CEO

Austin, TX

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