Insider Transactions in Q3 2025 at Vital Farms, Inc. (VITL)
Insider Transaction List (Q3 2025)
| Date | Insider | Transaction | Ownership Type | Shares Traded | Value / Price |
|---|---|---|---|---|---|
|
Sep 04
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
100,000
-1.52%
|
$5,000,000
$50.96 P/Share
|
|
Sep 02
2025
|
Joseph Michael Holland Chief Supply Chain Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
412
-3.47%
|
$21,012
$51.9 P/Share
|
|
Sep 02
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
145,000
-0.72%
|
$7,395,000
$51.96 P/Share
|
|
Aug 29
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
100,000
-1.46%
|
$5,100,000
$51.13 P/Share
|
|
Aug 22
2025
|
Joanne Bal GC, SEC. AND HEAD OF IMPACT |
SELL
Open market or private sale
|
Direct |
4,796
-9.97%
|
$239,800
$50.95 P/Share
|
|
Aug 21
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
4,200
-0.06%
|
$210,000
$50.25 P/Share
|
|
Aug 19
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
800
-0.01%
|
$40,000
$50.31 P/Share
|
|
Aug 18
2025
|
Kathryn Mc Keon CMO and GM, Butter |
SELL
Open market or private sale
|
Direct |
21,442
-36.37%
|
$1,050,658
$49.08 P/Share
|
|
Aug 18
2025
|
Kathryn Mc Keon CMO and GM, Butter |
BUY
Exercise of conversion of derivative security
|
Direct |
21,442
+26.67%
|
$321,630
$15.31 P/Share
|
|
Aug 15
2025
|
Joanne Bal GC, SEC. AND HEAD OF IMPACT |
SELL
Open market or private sale
|
Direct |
9,999
-17.2%
|
$469,953
$47.7 P/Share
|
|
Aug 15
2025
|
Kathryn Mc Keon CMO and GM, Butter |
SELL
Open market or private sale
|
Direct |
12,005
-24.24%
|
$564,235
$47.59 P/Share
|
|
Aug 14
2025
|
Thilo Wrede CHIEF FINANCIAL OFFICER |
SELL
Open market or private sale
|
Direct |
3,393
-2.75%
|
$159,471
$47.38 P/Share
|
|
Aug 14
2025
|
Thilo Wrede CHIEF FINANCIAL OFFICER |
BUY
Exercise of conversion of derivative security
|
Direct |
7,189
+10.36%
|
$93,457
$13.91 P/Share
|
|
Aug 14
2025
|
Denny Marie Post |
SELL
Open market or private sale
|
Direct |
6,086
-27.17%
|
$286,042
$47.75 P/Share
|
|
Aug 13
2025
|
Karl Khoury |
SELL
Open market or private sale
|
Direct |
20,000
-14.84%
|
$940,000
$47.63 P/Share
|
|
Aug 12
2025
|
Stephanie Coon SVP STRATEGY |
SELL
Open market or private sale
|
Direct |
10,005
-17.94%
|
$460,230
$46.15 P/Share
|
|
Aug 12
2025
|
Russell Diez Canseco PRESIDENT AND CEO |
SELL
Open market or private sale
|
Direct |
16,700
-2.32%
|
$768,200
$46.11 P/Share
|
|
Aug 11
2025
|
Peter Nicholas Pappas CSO and President, Eggs |
SELL
Open market or private sale
|
Direct |
2,811
-4.12%
|
$126,495
$45.35 P/Share
|
|
Aug 11
2025
|
Thilo Wrede CHIEF FINANCIAL OFFICER |
SELL
Open market or private sale
|
Direct |
1,200
-2.14%
|
$54,000
$45.56 P/Share
|
|
Aug 08
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
5,000
-0.07%
|
$225,000
$45.25 P/Share
|
|
Aug 07
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
5,000
-0.07%
|
$200,000
$40.31 P/Share
|
|
Aug 01
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
30,000
-0.22%
|
$1,050,000
$35.97 P/Share
|
|
Jul 23
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
5,000
-0.07%
|
$200,000
$40.34 P/Share
|
|
Jul 11
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
BUY
Exercise of conversion of derivative security
|
Direct |
18,180
+0.26%
|
$436,320
$24.2 P/Share
|
|
Jul 11
2025
|
Thilo Wrede CHIEF FINANCIAL OFFICER |
SELL
Open market or private sale
|
Direct |
1,200
-2.09%
|
$45,600
$38.97 P/Share
|
|
Jul 01
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
30,000
-0.22%
|
$1,170,000
$39.08 P/Share
|
|
Jul 01
2025
|
William B. Cyr |
BUY
Grant, award, or other acquisition
|
Direct |
3,044
+50.0%
|
-
|